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Music Marketing Efforts: Part Of A Strategy To Reach A Goal I hear a lot of musicians talking about things they’re going to do, marketing-wise. “What do you think about using Facebook adds to drive traffic to Spotify?” “Do you think I need a Bandcamp page?” “I’m going to put my music on iTunes!” “I’m

Music Marketing Mistakes I ran across a music-related web site recently, and it’s a good example of how not to market. From these mistakes, we can learn how to market more effectively to our audience. In this post, discover the most common mistakes people make on their music websites, and what to do about them.

There’s a concept in business, called ROI. Here’s how it applies to music, and why you might want to think in these terms. ROI stands for Return On Investment. If you invest money in something, and you get the money you put in back, plus some — the profit is your return. In general, most folks are looking

What’s wrong with me? I don’t like a lot of things that people who teach music marketing recommend. I saw a marketer advise a strategy of giving music downloads away for free, to get folks on your email list. Then, you make a profit by selling swag, along with physical CDs. You can sell hoodies, T-shirts, hats,